From concept to styling: our full-service process

Navigating a home transformation can often feel like managing a fragmented puzzle, but at Urban ID NW, our mission is to provide a comprehensive ecosystem that simplifies the complex. We bridge the gap between interior design creativity and hands-on renovation capabilities, ensuring that every project is a cohesive evolution from the first sketch to the final decorative flourish. By providing a full-service model, we ensure that your aesthetic vision and structural upgrades align seamlessly, preventing the common disconnect between what is designed and what is built.

Our approach is rooted in collaboration, transparency, and a meticulous attention to detail. We believe that a truly refined and personal home is the result of a unified process where design and construction planning are integrated from day one.

Phase 1: Collaborative Planning and Concept Development

Every successful transformation begins with a deep dive into your unique lifestyle and property goals. During the initial consultation and concept development phase, we focus on thoughtful design and space planning to maximize the beauty and functionality of your residential property. We don't just look at the surface; we analyze the structural potential of your home to ensure the layout truly works for you.

• Initial Consultation: We listen to your "why" to ensure the project reflects your refined personal style.
• Space Planning: Our team reimaging your home’s layout to improve flow, usability, and overall comfort.
• Structural Assessment: We identify necessary structural improvements, such as wall reconfigurations, to set a solid foundation for the design.
• Budget Transparency: We maintain clear communication regarding project scope to ensure a transparent experience.

Phase 2: Structural Transformation and Meticulous Execution

Once the concept is solidified, we transition into the hands-on renovation phase. This is where our technical expertise shines, as we manage the complexities of structural wall removal, plumbing, electrical, and custom millwork under one unified plan. Because we integrate design and construction planning, our craftsmen understand the "why" behind every measurement, ensuring that the structural upgrades support the final aesthetic goals.

We prioritize high-quality materials and craftsmanship throughout the build. Whether we are executing a full kitchen and bath remodel or a complex room transformation, our attention to detail remains meticulous. We manage the entire timeline and subcontractor ecosystem, providing you with a single point of contact and total peace of mind.

Phase 3: Curated Aesthetic Direction and Final Styling

The final phase is what truly separates a house from a home: the curated aesthetic direction. As the construction dust settles, our focus shifts to the eclectic, layered styling that gives your space its soul. We provide expert finish selection, helping you choose the colors, textures, and lighting design that will bring your new environment to life.

• Finish Selection: We curate a palette of materials that reflect a Pacific Northwest design influence.
• Custom Millwork: Our bespoke cabinetry and wood details provide the final layer of refined personalization.
• Lighting Design: We strategically place fixtures to enhance natural light and create the desired atmosphere.
• Final Styling: We provide the "finishing touches," sourcing and placing furniture and decor to ensure a seamless living environment.

"Our full-service model is designed to enhance the long-term value of your property while delivering a home that is a true reflection of you."

By managing the entire journey from initial consultation to final styling, Urban ID NW creates homes that are as functional as they are inspiring. We are committed to delivering an elevated living environment through a process that is as refined as the final result.